Maria Warnes

Adobe InDesign
Typography
Graphic Design
Adobe Illustrator
Editorial Design
Photography
Web Design
HTML
CSS
Responsive Web Development

Chip Magazine

Brief

“Design a consumer technology/gadget magazine for adults that is all inclusive (gender neutral, age neutral, income neutral etc).”

 

My outcomes:

  • A ‘Full’ version magazine.
  • A ‘Teaser’ version magazine.
  • A ‘Full’ version eBook.
  • A ‘Teaser’ version eBook.
  • A desktop website.
  • A tablet website.

 

What made me choose this subject?

One of the main issues I have with current technology magazines is that they all seem to follow a trend, this is the first page of Google Images (15/04/14) when you search for “gadget magazine”:

In red are all of the images that show gadget magazine covers using the sexualisation of women. In green are covers using non-sexualised imagery.

There are only 12/58 covers not using the sexualisation of women in these results alone, that’s only 20{4ce010772392e31fa18321475bb0a4ff6109f8a5ab34e44d8cad2498f04dcf7b}.

I find it strange that the market of technology magazine is so saturated with imagery of scantily clad women possibly holding a gadget. Surely in this day and age we can accept that straight men don’t need this imagery in a technology magazine to buy it and that there are people who aren’t straight men who are interested in technology too?

Other issues I looked at:

  • Advertising is disruptive to the reading experience:
    I created a system where there are two versions of the magazine; a ‘Full’, higher priced version with no advertising and a ‘Teaser’, lower priced version with advertising.
  • Top 5/10 lists tend to focused on higher incomes:
    I split my ‘Best Buys’ section into three; ‘Budget’, ‘Midrange’ and ‘Luxury’ so accomodate a wider range of incomes.
  • Pages tend to be cluttered and hard to navigate:
    I reduced the page layout down to the essentials and created easy to follow text arrangements. I also added a colour scheme for each section, making it easier to know which section you are in and making it easier to navigate between them.
  • Text tend to contain lots of jargon:
    I reduced the use of jargon to as little as possible and when it was necessary I explained it.
  • Reviews tend to only reflect one opinion:
    I designed a system where there would be 3 reviews of different ages, countries and backgrounds.
  • Cover artwork is distrupted with titles and straplines:
    I removed all additional text from the cover and added it to a belly band, making it removable.

Development

Outcome

Adobe InDesign
Typography
Graphic Design
Adobe Illustrator
Editorial Design
Photography
Web Design
HTML
CSS
Responsive Web Development